Cherie Wenstrom, Vice President and Media Director
Cherie Wenstrom has more than 20 years experience in the media
industry. She began her media buying career in Detroit, then moved
to the Tampa Bay region in 1981 and spent the next 10 years learning
the ins and outs of broadcast advertising sales in both television
and radio.
In 1991, she ventured out on her own and established a small
business that later evolved into Wenstrom Communications. She worked
on her own list of accounts directly and also developed alliances
with advertising agencies that had no media department, thus
becoming the media director for those companies.
Even though some of those alliances are still in place, Cherie
focuses her efforts strictly on Wenstrom Communication's clients and
is directly involved in every account to help ensure that each
client receives the maximum return on their advertising investment.
She coaches a team of experienced media buyers, beginning with a
comprehensive media plan and budget, then working through
implementation, posting, and billing.
Currently, Cherie is supervising media placement in over 30
markets across the country. Her primary role now is in the account
service area establishing relationships with clients and overseeing
all aspects of the client/agency relationship.
Steve Wenstrom, Operations Manager
With more than 15 years experience in manufacturing and production,
Steve Wenstrom brings a unique client-oriented perspective to the
business of media buying.
Since joining Cherie in 1993, Steve has been responsible for
almost every aspect of the business except media purchases. He
directly oversees purchasing, human resources and employee benefits,
accounts receivable and payable, and also serves as the computer-networking administrator.
Steve supervises all outdoor and commercial production as well as
services his own list of accounts.
Mandy Smith, Senior Media Buyer
Formerly the Media Broadcast Manager with one or the region's top advertising agencies, Mandy has more than 10 years experience in media buying. She has been responsible for buying TV, cable and radio for such clients as Toyota, Mazda, Publix Super Markets, Outback Steakhouse, Foley's Department Stores and La-Z-Boy.
Mandy's responsibilities include planning, placement, maintaining budget parameters, performing post-buy analyses, and flowcharts.
Lisa M. Ennis, Senior Media Buyer
A 1996 graduate of the University of South Florida with a Bachelor
of Science in Marketing, Lisa has seven years of experience in media industry planning, buying and coordination. Most recently, she was a media
buyer for one of the areas top advertising agencies where she
developed, negotiated and placed spot media buys, researched
advertising alternatives for special events, developed promotions
with local radio stations and coordinated client invoices.
Lisa's responsibilities include planning, placement, performing
post buy analyses, and maintaining budget parameters and flowcharts.
Sarah Folger, Jr. Buyer / Planner
Wenstrom Communication Experience
Sarah is the newest member of Wenstrom Communications joining the team in August 2006. Her responsibilities will include assisting the actual planning, negotiating, placement, promotions and maintaining budget parameters.
Prior Work Experience
Sarah has several years of experience in the media industry. Formerly a marketing assistant for a national radio conglomerate, she coordinated promotions, managed talent, entered radio commercial schedules after collecting commercials from agencies around the country. She also organized the endorsements for on-air hosts including collections and production of commercials.
Education/Personal
Sarah earned a Bachelors of Science degree from the University of Tampa.
Christie Miller, Billing Administrator
With a diverse background in financial management, Christie
coordinates the details of each media buy to ensure they are
executed accurately. Her main responsibility is compiling media
invoices and generating client billing. Christie serves as the backup to Steve in his role as the computer-networking
administrator in that she has earned her Windows NT Network
Essential Certification.
Judy A. Wendzel, Office Manager
With more than 20 years experience as an administrative assistant in
a wide variety of industries, Judy ensures that the myriad of
details our business generates is handled quickly and in a
professional manner. She also serves as Director of First
Impressions, greeting clients and vendors, and answers phones with a
helpful and cheerful attitude.